+1.617.365.3411
Accelerating Revenues from New and Existing Products and Services
ATMI 

"Neil
is especially adept at creating sales tools which clearly define how a product will solve problems and establish value, “in the eyes of the customer”. His approach is to work closely as a business partner with his sales team to understand what is required to gain customer trust and credibility."

George Davison
VP, Sales
ATMI


LoJack 

"We hired Neil to mentor the SafetyNet team and to educate them on product launch best practices. He worked side by side with our management team to better understand our customers, refine our value proposition and rethink our approaches to working with public safety agencies and generating leads. With Neil’s guidance we quickly and effectively refocused our product development initiatives and marketing activities and have materially enhanced our prospects for commercial success.”


Paul Weichselbaum
EVP
LoJack


Millennial Net 

"Neil worked with our start-up company on one of our most important growth initiatives.  We wanted to penetrate the public sector market with our groundbreaking wireless energy management system.  Neil enabled us to close business within 6 months in a market where sales cycles are typically 12-18 months.   Much faster than expected, with Neil’s help we built a sales pipeline of over $1million. "

Ralph Vetsch
Vice President Sales
Millennial Net

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Harvard Business School 

"Based
on the recommendation of Harvard’s Office of Technology Development, I asked Neil to serve as an expert advisor to my Commercializing Science class.    Neil effectively shared his extensive commercialization expertise with the class and provided us with valuable insights on how to select the best markets to pursue.   His large network of contacts opened doors and gave the class a real life perspective on the commercialization potential of these game changing inventions." 


Lee Fleming

Albert J. Weatherhead III Professor of Business Administration 
Harvard Business School


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Fem-Medical 

“I was very impressed with Neil Baron's presentation on "Creating Powerful Value Propositions" at the May 2011 Medical Device Group meeting. Neil encouraged us to put ourselves in the customer's shoes. My company rents medical devices that relieve the most common kind of female urinary incontinence. Shortly after Neil's talk, I wrote out what life was like from the patient's perspective. Neil's seven step process to developing value propositions has enabled my company to more effectively communicate with our prospects and convince them to use our safe and effective nonsurgical treatment.”

 

Jerrold Shapiro
CEO

Fem-M
edical

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Segue Manufacturing Services
 

Neil helped us optimize our go to market strategy and sales approach for our new engineering driven solutions.   His value proposition creation process focused our senior leadership team on the needs of our customers and how we should best meet their needs in ways that are different than our competitors.   As a result, we have won several new deals and are more confident about the value we provide to our target customers.   It was helpful to have someone from the outside challenge our thinking and drive us to consensus.”

Jim Pelusi
CEO
Segue Manufacturing Services, LLC

Brooks Automation 

Neil l
ed a major turnaround of Brooks' software support business (grew revenues by 50% in 2 years from 30M to $45M and increased customer retention from 75% to 95%) working in close partnership with the development, support, product marketing and sales organizations. Neil's success hinged on his ability to focus on the details while stressing the strategic value to our customers. He empowered the sales organization with sales tools and training and virtually eliminated the need for discounting. Neil personally directed the sales effort at several key accounts such as Samsung, Silterra, TSMC, ST Micro with some deal sizes approaching $4M/yr. Neil also established a very capable inside sales organization. Neil worked with the stakeholders at Brooks to ultimately increase annual contract renewal rates from 75% to 95%.”

Mike Smith
SVP, Product Operations
Brooks Automation



Pluromed 

"Pluromed
hired Neil to review our go to market strategy for our breakthrough medical device, LeGoo.   His experience from other industries provided us with a number of valuable insights on commercializing our disruptive technologies.  Our work with Neil helped us refine our commercialization plans and narrow our focus on building reference centers in key markets, composed of influential users who are adopting LeGoo into their standard of care.  We have laid the foundation for a successful commercial launch in France and Germany, and as such, are now investing in dedicated sales employees in grow these markets."

Jean-Marie Vogel
CEO
Pluromed



Harvest Solutions 

“We
brought Neil in to run a workshop on “Creating Value Propositions That Matter” for our clients and prospects. Neil did a terrific job conveying a lot of complex information in a short amount of time. He demonstrated why he is an expert in creating effective value propositions. The audience gave this workshop outstanding marks.”


Sid Lejfer
CEO
Harvest Solutions




Product Camp Boston 

“I hired
Neil to be a keynote speaker at a special ProductCamp Boston event. Neil exceeded all expectations! From skilled presentation delivery to depth of subject matter, he was clearly an industry expert on the topic of commercializing game changing products and services with full command over his environment. The audience could not have been more interested in what Neil had to say and offer - they were fully attentive and interactive, and Neil fed off this positive energy creating a dynamic rarely found at industry events these days.”


Jason Miceli
President
Product Camp Boston



Sybase 
One of Neil's biggest successes was the leadership he provided to develop and promote our Criminal Justice (now Homeland Security) practice. Neil took an initial win at Colorado and turned it into a global initiative. As a result, Sybase won large deals with numerous other states, counties and countries and built at least a $60M pipeline of homeland security business.”

Steve Morck,
Vice President
Public Sector Professional Services,
Sybase



Association of Support Professionals 

"Neil is an engaging and always credible speaker. Watching the audience madly taking notes, you can tell he has the answers to product and service marketing issues that really concern them."

Jeff Tarter
Executive Director
Association of Support Professionals




Corporate Executive Board 

“Neil
is one of the most progressive marketers I have had the pleasure of working with as head of the Marketing Leadership Roundtable. Neil has a proven record of accelerating market adoption of new products, particularly discontinuous innovations.”


Brad Myers
Practice Director
Corporate Executive Board
 



Dimensional Insight 
“Neil’s approach of focusing on business impact and value instead of technology-driven features provided our Marketing group with a viable framework for successfully creating launch related deliverables that could be used as a comprehensive sales tool for partners, account representatives, and distributors. Perhaps even more important was Neil’s ability to work alongside the marketing team to develop a plan of action for the launch that directly tied back to the strategic goals of our organization. “
 
Fred Powers
President and CEO
Dimensional Insight


Marty Coyne 


“I had the opportunity to work closely with Neil on several projects over the past year. He is a strong and visionary leader who uses his strategic and operational experience to help clients improve their business focus and results. If you are facing a thorny revenue issue for existing or new products, Neil can provide valuable insight and help.”

Marty Coyne
Strategic Business Advisor
On Multiple Boards

Time Trade Systems 

“Time Trade Systems
will soon launch our breakthrough Appointment CRM Corporate Edition.   Since this launch is critical to our success,  I brought in Neil to present at our executive offsite.  Neil powerfully presented a straightforward  process to successfully introduce new products and helped my executive team prepare a well-thought out plan”


Gary Ambrosino
COO and EVP
Time Trade Systems




United Stated Tennis Association  

"Neil
ran a strategic marketing workshop for employees and volunteers of USTA New England.  With vivid analogies, he an excellent job explaining complex concepts.   Neil helped me and other members of the group to think differently about how our membership goals can be accomplished.   This is one of the more stimulating workshops I've attended."


Ron Friedman
USTA New England
Past President

"Neil Baron met with a group of 80 volunteers who make up a critical part of the tennis delivery system for New England at our 2010 USTA League Annual Workshop.
The focus of his workshop was 'Building a Strategic Plan for Results'.  Neil presented new ways to think about our customers, and provided tools to develop an organized plan to grow tennis.  The session brought everyone together in a collaborative effort as a team.  A number of key elements of Neil's presentation have been incorporated as improvements to our strategic planning process and contributed to our record breaking growth in 2010 and 2011."


Heather Anastos
Director of Competitive Tennis
USTA New England